Video is now an integral part of any business communications and marketing activity, and is often used to spearhead promotional campaigns online. I offer a creative video production service as part of my freelance repertoire. From 'behind the scenes' to a face to face interview style video, there is a format that suits every business. Many clients initially request a single video but then realise the myriad benefits of options open to them. Short clips for use on social media can be taken from the main project and used to help drive traffic towards it. A little bit of extra time invested in post production is money well spent if you want to up your social media game and require some high quality vide assets. If a business uses Twitter, Facebook or Instagram 10", 20" and 30" clips always grab people attention and help point people where you want them.
As one of the fastest-growing and most in-demand forms of promotion people use, video marketing stands out as one thing all businesses should be using right now. It is predicted that by 2019, video content will bei driving 85% of search traffic!
There is no single formula for producing a successful promotional video as every client has different needs, but a strong narrative with clear messages thats been beautifully shot and carefully recorded are key. Pre-production can take quite some time as its where many important decisions are made, so its time well spent.
The spiel: why are videos so important to marketing?
Video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they choose.
Video is projected to claim more than 80% of all web traffic by 2019.
Adding a video to marketing emails can boost click-through rates by 200-300%.
Embedding videos in landing pages can increase conversion rates by 80%.
90% of customers report that product videos help them make purchasing decisions.
According to YouTube, mobile video consumption grows by 100% every year.
64% of customers are more likely to buy a product online after watching a video about it.
87% of online marketers are currently using video content in their digital marketing strategies.
A third of all the time people spend online is dedicated to watching videos.
Video ads now account for more than 35% of all ad spending online.
59% of company decision makers would rather watch a video than read an article or blog post.
Digital marketing experts estimate that a single minute of video content is the equivalent of 1.8 million words.
Video content promotes brand recall.
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
Video marketing can boost your site’s SEO.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.
Business video production includes:
B2C Marketing video
B2B Marketing video
Trade Show video
Online Advertising video
Investor Relations video
Internal Communications videos
Customer Testimonial videos
Product Demonstration videos
Ultimately, there are many types of video as there are limits to our imagination and our ability to communicate those ideas.
You can see examples of the videos I have been working on recently by searching for video