The second video I was aksed to create for the 'Discover Cider' campaign was based on the concept that there is a cider for everyone, and for every occaison with a view to more people choosing to drink Cider rather than their usual choice.
If the Slow Food movement means anything to you, then the concept of slow cider will make sense too. If not: its less about money, convenience and efficiency - and more about taking the time to do whats right for the product, producer/consumer and the planet.
This was made as a pitch for work with Sandford Orchards Cider in Devon who I've wanted to work with for some time. The concept came to me when I was stuck at home with 4 kids running around the house as school was shut for the day.
I found myself with some spare time in a wintery orchard and couldn't resist shooting a few clips to try capturing some of the magic I was seeing. You should really watch it with the volume turned up - the beautiful backing track by Brian Eno is key!
This is my first foray into music and video and I set myself the brief of creating something simple based on some footage I had (shot on a train journey down from Seattle to Portland) combined with free clips I have sourced from various online libraries.
One of my clients asked me to create a short, simple video promoting their new mulled cider, so I did. As an avid user of social media, he need both photography and video to feed his business Facebook page and Instagram account.
One tradition that still slips in and out of popularity is the mulling of cider using a red hot poker. Mulled cider is basically cider that has had a selection of spices added to it before it is warmed and consumed - and its much nicer than mulled wine.