The second video I was aksed to create for the 'Discover Cider' campaign was based on the concept that there is a cider for everyone, and for every occaison with a view to more people choosing to drink Cider rather than their usual choice.
If the Slow Food movement means anything to you, then the concept of slow cider will make sense too. If not: its less about money, convenience and efficiency - and more about taking the time to do whats right for the product, producer/consumer and the planet.
This was made as a pitch for work with Sandford Orchards Cider in Devon who I've wanted to work with for some time. The concept came to me when I was stuck at home with 4 kids running around the house as school was shut for the day.