Business images with a fresh perspective.
To a certain extent, the idea of "business photography" is a ridiculous idea - every business is unique and has unique needs, so 'business photography' doesn't really exist as a genre, but if you search it up online, it soon becomes apparent that people think it looks a certain way. Saying that always makes me feel good because it semms so many photographgers don't seem realise that and for the most part - business poweners have more important things to worry about. The whole point of emplying a freelance photographer is to create bespoke images for your business and the specifics on which it trades: services, location, people, products, atttudes etc... My job is to create photo and videos that represent them, their ideas, products or services - and they certainly shouldn't be sterotypical, limited and boring! Many businesses muddle on with poor or ill-suited photography for a variety of reasons the most common being a concern over creativity, inexperience, and budget contraints. All of these can be discussed and accomodated, and should never be an issue if you are dealing with a flexible professional. Sometimes people don't fully consider the consequences and difference between photos they've done themselves (or had a keen employee do) and those a professional can create with you, but potential clients and business partners will always 'feel' the difference. Budding amateurs tend to shoot more generic, sterotypical images bringing about the slow death of any creativity and personality that your business should thrive on. An experienced professional may often try to steer you down a less obvious path with good reason and you should trust them to do it. I have written about how using a professional photographer is better for your business if you want to read more about that.
The bottom line, whoever you use, is:
The imagery you decide to use reflects the values you put in your brand: you can't sell 'premium' using 'standard'
I believe that creating photography for use in business purposes should have more to do with your work ethic, and associated themes. Business means different things to different people and the photography you use should represent you and your business, not what you think business photography should look like.
Investenting in professional imagery is investing in your brand perception.
For those who wish to go further still, some advice when planning for business photography too.
